Courtesy of Nick Combs

Here are some practical tips to consider as you further your use of social media to promote your practice:

1. Social media is social. Tag everybody and everything possible, whenever possible. Reach out and make connections with other vets and other related businesses. Build relationships that amplify your message.
2. You work in an interesting field FULL of content. Everybody loves photos and videos of pets. You have no excuse to post boring content.
3. Invest in Facebook advertising. It’s cheaper to reach more eyeballs than ever before. You’d be amazed how far $100 goes, and you’ll reach your specific audience instead of blasting everybody who isn’t listening.
4. Map out a plan. Don’t just post willy-nilly. Designate somebody to be in charge of social media. Create an editorial calendar for your content. Plan out what needs to be promoted and when, then stick to it!